6 min read

Honest Thoughtly Review 2025: Features, Pros & Cons, Pricing, and Comparison

An up-to-date review of Thoughtly’s AI phone agent platform—covering pricing, usability, reliability, integrations, strengths, weaknesses, and where it fits in the AI call agent landscape.

Honest Thoughtly Review 2025: Features, Pros & Cons, Pricing, and Comparison

Key Features of Thoughtly

  • No-code/Low-code AI Voice Agents: Build inbound and outbound call agents, automate SMS campaigns, and deploy without engineering skill.
  • Visual Flow Builder: Drag-and-drop editor to build conversation flows, logic, and branching.
  • Real-time Analytics: Visualize call data, agent performance, and engagement metrics for optimization.
  • CRM Integrations: Connect with major CRMs to sync call logs, customer data, and automate workflows.
  • Customizable Agents: Modify agent persona, voice, and script to fit your brand and business needs.
  • AppSumo Credit System: Pay via monthly credits for calls, numbers, SMS, automations—track usage in the dashboard.
  • BYOC Telephony: Bring your own carrier (e.g. Twilio) to save on platform carrier fees.
  • Bulk Calling/Automations: Set up large campaigns for outreach or surveys, and automate follow-up.
  • 14-day Free Trial: Full access to agent builder and team testing (with restrictions).

Pros

  • Very easy onboarding: Truly no-code UI, smooth for business/non-technical teams.
  • Affordable pricing: Starts at 9¢/min for calls; AppSumo plans can be cheap for SMBs.
  • Intuitive visual builder: Most reviewers praise the drag-and-drop flow builder.
  • Real-time analytics: Out-of-the-box dashboards and performance reports.
  • Fast prototyping: Quick to go from idea to live agent—good for MVPs and small pilots.
  • CRM and API integrations: Can plug into your stack for call data sync.
  • AppSumo deal: Special plans with credits for early users; BYOC can lower costs.

Cons

  • Mixed reliability/support: Frequent complaints about slow or poor support, bugs, and outages.
  • Glitches/bugs: System is less mature, and users report errors, broken features, or unreliable performance.
  • Limited documentation/feature transparency: Some platform limits are undocumented; edge cases may break.
  • Feature depth: Less flexibility than developer-first tools (Vapi, Retell) for custom logic, routing, multi-agent flows.
  • Vendor maturity: Still new—risk of changing features, roadmap pivots, or even “rug pulls” (per negative reviews).
  • Refund/cancellation: Reviews cite difficulties getting refunds or canceling subscriptions.
  • No published enterprise security standards: No public mention of SOC2, HIPAA, or ISO 27001.
  • Not ideal for high-concurrency or mission-critical: Glitches and support delays are a risk at scale.

Thoughtly Pricing (2025)

Plan / FeaturePrice / CreditsNotes
**Inbound/Outbound**~$0.09/min (public)Pricing varies; AppSumo plan uses credits per min
**AppSumo Plan**10 credits/min (calls)Credits recharge monthly; see dashboard for rates
**Phone Number**500 credits/month
**Automation Steps**1 credit/step
**SMS**8 credits/message
**Training Chat**3 credits/message
**BYOC Telephony**Avoids carrier feesUse your own Twilio/etc. to save credits
**Carrier Fees**200 credits/$1 incurredCharged if using their carrier
**Free Trial**14 days, all featuresNo external calling or bulk features; auto-deletes after
**Paid Plans**Custom, via sales/demoAfter trial, contact sales for tailored quote
  • Billing is usage-based. You see all credits/minutes/costs in the dashboard.
  • No public pricing for enterprise plans. Everything above “starter” tier is custom via demo/sales.
  • AppSumo plans: Credits expire monthly (no rollover). Extra credits cost more.
  • Caution: Platform claims they can change credit rates over time with notice.

Usability & Interface

  • Visual flow builder: Well-rated for simplicity—good for first-time users and teams without devs.
  • Onboarding: 14-day trial (auto-deletes); demo required to keep your work and upgrade.
  • AppSumo dashboard: Track usage, credits, and feature limits.
  • API/CRM integrations: Build automations with CRM, SMS, and call data sync (depth may vary).
  • Limitations in trial: No external calls, no bulk features, trial auto-deletes after 14 days.
  • Mobile and team support: Invite teammates, test together before launching live.

Verdict: Best for MVPs, pilots, or small teams with no coding; advanced use cases will hit walls.

Voice Quality & Latency

  • Voice agents: Realistic but not at the level of ElevenLabs or custom TTS; good for routine tasks.
  • Call quality: Generally solid for standard flows—complex scripts or high-concurrency may struggle.
  • Interruptions/turn-taking: Not a major focus; platform best for basic FAQ/routing, not nuanced dialogue.
  • International numbers: Not clearly documented; test before buying for global coverage.

Verdict: Fine for routine sales/support/marketing calls, not for “bleeding edge” AI realism.

Developer Capabilities & Integrations

  • No-code/low-code: Designed for minimal engineering.
  • CRM/API support: Integrates with major CRMs, offers API for custom workflows.
  • Automation features: Bulk calling, SMS, auto-logging to CRMs.
  • BYOC support: Use your own telephony for better pricing/flexibility.
  • Template library: Growing but not as deep as mature competitors.

Verdict: Solid for Zapier-level automations; not meant for advanced multi-agent logic, custom AI routing, or bespoke integrations.

Security & Compliance

  • No public compliance claims: No mention of SOC2, HIPAA, or ISO 27001.
  • Data retention: Trial accounts deleted after 14 days. No detailed info for paid plans.
  • Basic privacy features: Standard for SaaS, but no public audits or security docs.

Verdict: Fine for prototyping and internal tools; not yet proven for regulated or high-security use cases.

Customer Support

  • Mixed reviews: Some users love the onboarding and tutorials; others cite slow or missing support and unresolved bugs.
  • Best for low-stakes: Great if you’re self-serve and can handle some troubleshooting; risky for 24/7 ops or urgent workflows.
  • AppSumo users: Community support is hit/miss; account managers may help on paid plans.

Honest Thoughtly Review: The Verdict

Thoughtly is a no-code platform to launch basic AI phone agents fast and at low cost—best for SMBs, early pilots, and teams without devs. The flow builder and pricing are beginner-friendly, and the AppSumo deal is a good value for MVPs or lightweight use cases.

However: Support, reliability, and maturity are not yet proven at scale. Negative reviews about support, bugs, refunds, and missed expectations are common. There’s little public evidence of security/compliance for enterprise or regulated use.

Score: 6.4/10 Best for: No-code pilots, MVPs, small business automations, first-time voice agent users. Not for: Regulated/enterprise, high-concurrency, mission-critical or complex agent deployments.

Thoughtly vs Pod / Retell / Vapi

FeatureThoughtlyPod
Pricing ModelUsage/CreditUsage or Flat
No-Code BuilderYesYes
LatencyModerate~500ms
Multi-Agent LogicLimitedYes
CRM IntegrationsYesYes
Voice CloningNoYes
API AccessYesYes
SupportAppSumoSlack/Live
Enterprise SecurityNone PublicYes

FAQs about Thoughtly

Is Thoughtly free to try? Yes, 14-day trial—after that, must upgrade or account is deleted.

Does Thoughtly support external telephony? Yes, you can BYOC (e.g. Twilio) to avoid platform carrier fees.

Can I use Thoughtly for outbound calls? Only on paid plans; trial does not allow calling external numbers.

Is Thoughtly compliant for healthcare/finance? No public claims of SOC2, HIPAA, or ISO 27001—test if this is critical.

Does Thoughtly refund if I don’t like it? Mixed reviews; some users claim refund difficulty—test before buying.

What if I run out of credits on AppSumo? Buy more, or BYOC to reduce usage/cost. Credits expire monthly.

Alternatives to Thoughtly

  • Pod: No-code, higher reliability, compliance-ready, proven at scale.
  • Retell: API-first, developer focus, more control for engineers.
  • Vapi: Modular, flexible, API/engineer-first, more advanced flows.
  • Dasha: Full customization via code/scripts, very powerful but technical.
  • ElevenLabs: Best for realistic TTS, not a phone agent tool, but good voice quality.

Keep reading

View all

Ready to build your own AI voice agents?