Honest Retell AI Review 2025: Features, Pros & Cons, Pricing, and Comparison
In-depth, up-to-date review of Retell AI for AI phone agents: features, strengths, weaknesses, usage-based pricing, developer orientation, and comparison to alternatives like Synthflow.

Key Features of Retell AI
- API-first voice agent platform: Build, deploy, and monitor AI phone agents for inbound and outbound use cases.
- Real-time streaming: Low-latency WebSocket voice streaming, barge-in/interrupt detection, and live context.
- BYOC (Bring Your Own Carrier): Integrate Twilio, Telnyx, Vonage, or use Retell’s own telephony stack.
- Premium voices: ElevenLabs, PlayHT, OpenAI voices, 30+ languages, customizable selection per call.
- Prompt chaining & LLM flexibility: Use GPT-4, Claude 3, or your own LLM; prompt logic, context memory, and chaining via API.
- Post-call analytics: Transcripts, latency metrics, call summaries.
- Batch outbound & branded caller ID: Bulk dialer, branded outbound number (caller sees your company).
- Compliance: SOC 2, HIPAA, GDPR (but not ISO 27001 or RBAC).
- Calendar booking: Agents can schedule appointments via Cal.com integration.
- Scalable concurrency: 20+ concurrent calls (free), millions possible at scale.
- Support: Discord & email for self-serve, dedicated Slack & white-glove for enterprise.
Pros
- Developer flexibility: True API-first design—custom flows, logic, integrations, and full control for engineering teams.
- Usage-based pricing: No platform fees; pay only for minutes, LLM usage, telephony, and features used.
- Premium voice options: Access to top-tier TTS providers for more natural AI voices.
- Barge-in/interrupt handling: More human-like, real-time conversational control.
- High concurrency: Suitable for bursty or large-scale outbound/inbound use cases.
- Compliance-ready: Covers HIPAA, SOC 2, and GDPR for regulated industries.
- Integration with your stack: Use your own numbers, LLMs, telephony, and custom webhooks.
Cons
- No visual/no-code builder: Lacks a drag-and-drop interface, real-time sandbox, or visual flow editor—engineers are required.
- Steep learning curve: API, SDK, and manual flow testing can be tough for non-technical teams.
- Limited out-of-box features for business users: No built-in agent sandbox, versioning, or easy fallback design.
- Voice cloning not available: Limited customization for speaker voice (despite premium voices).
- No ISO 27001, RBAC, on-prem, or audit logs: May be a blocker for strict enterprise/infosec teams.
- Support only via Discord/email for basic users: Faster/dedicated support is reserved for large enterprise plans.
Retell AI Pricing (2025)
Feature / Resource | Price (USD) | Notes |
---|---|---|
Voice Agent (ElevenLabs) | $0.07/min | Premium TTS, emotional range |
Voice Agent (PlayHT/OpenAI) | $0.08/min | Slightly less expressive |
LLM (GPT-4o mini) | $0.006/min | |
LLM (GPT-4o) | $0.05–$0.50/min | Tiered by volume/plan |
Telephony (Retell) | $0.015/min | Or bring your own Twilio/Telnyx |
Knowledge Base Usage | $0.005/min | |
Batch Calls | $0.005/dial | Bulk outbound, per call |
Branded Caller ID | $0.10/outbound call | Improves connection rates |
Phone Number Rental | $2/month | |
Extra Knowledge Base | $8/month | After 10 free |
Concurrency Add-on | $8/line | Above 20 included lines |
Free credits | $10 | (~60 minutes) on sign up |
Minimum for enterprise | $3,000/month | High-volume, managed support |
- No platform fees or forced bundles.
- Discounted rates at higher volumes: Large clients (>$3K/mo) get lower per-minute rates.
- Self-serve: Start for free, pay as you go.
- Enterprise plan: Managed onboarding, higher limits, early beta, Slack channel.
Note: Pricing can rise if you use expensive LLMs/voices or high volume. Test with your projected usage.
Retell AI Usability & Interface
- Developer-first: Minimal GUI—setup and iteration require API/SDK and manual testing.
- No drag-and-drop: Flow editing, context memory, and fallback logic must be built in code.
- No visual sandbox: Testing flows is manual (simulate calls or build your own QA infra).
- Engineers required: Non-technical users will struggle to iterate quickly.
Verdict: For technical teams who want control. Not recommended for rapid, no-code business use.
Voice Quality & Latency
- Latency: ~800ms typical (fast, but not market-leading).
- Interruption/barge-in: Real-time interruption supported—improves human-like feel.
- Voice selection: ElevenLabs (best), PlayHT (solid), 30+ languages, no cloning/customization.
- Manual localization: Each language/config is set up by you.
Verdict: Strong voice quality for most use cases; best if you bring your own LLM or fine-tune voices.
Developer Capabilities & Integrations
- Full API control: Real-time audio streams, LLM prompt chaining, custom flows, webhooks, warm transfers.
- Batch outbound: Scalable campaign support.
- LLM-agnostic: Bring your own GPT, Claude, etc.
- No visual QA/test tools: You’ll build or script your own test infra.
- Integrations: Telephony (Twilio, SIP), calendar (Cal.com), CRMs via API.
Verdict: Best-in-class for engineering teams, weak for “citizen developers.”
Security & Compliance
- Certifications: SOC 2, HIPAA, GDPR.
- Data: Encrypted in transit & at rest.
- Enterprise: High uptime, dedicated onboarding/support (with plan).
- Missing: ISO 27001, RBAC, audit logs, on-prem/VPC.
Verdict: Regulated industry ready, but double-check for strict enterprise or public sector use.
Customer Support
- Standard: Discord, email, documentation, demo agent repo.
- Enterprise: Slack channel, premium onboarding, assigned success teams.
- No SLAs for basic/self-serve.
- Rapid feature updates: But sometimes breaking changes.
Verdict: Support is decent for devs, excellent for large enterprise spenders.
Honest Retell AI Review: The Verdict
Retell AI is a developer-centric platform for deploying LLM-powered AI voice agents at scale, with robust real-time streaming, customizable integrations, and strong compliance. It’s perfect for engineering-driven orgs who want full API control, custom logic, and flexible integration with their stack.
But: It’s not designed for non-technical users, rapid prototyping, or no-code deployments. Visual builders, sandboxes, and easy QA are missing. For business teams or those who need instant visual iteration, there are better options.
Score: 6.7/10 Good for: Technical teams, API-driven projects, custom phone agent logic, regulated industries with internal devs. Not for: No-code teams, non-engineers, simple inbound call routing, or orgs needing polished, visual admin tools.
Retell AI vs Pod / Synthflow
If you want AI phone agents without engineering lift, compare Retell to platforms like Pod or Synthflow:
Feature | Retell AI | Pod / Synthflow |
---|---|---|
Pricing Model | Usage-based | Usage-based or flat |
No-Code Builder | No | Yes |
Deployment Time | 1–2 weeks | 2–3 days (no-code) |
Latency | ~800ms | <500ms |
Voice Cloning | No | Yes |
Sandbox | No | Yes |
API Access | Yes | Yes |
Compliance | SOC2, HIPAA | SOC2, HIPAA, ISO 27001 |
Starting Budget | $3K/mo | $1K/mo or less |
Support | Discord/Slack | Live/Slack/onboarding |
Pod and Synthflow are better if you want quick go-live, visual control, and business-user friendly workflows.
FAQs about Retell AI
Is Retell AI free? No, but you get $10 in free credits (~60 minutes) to start.
Is Retell AI HIPAA compliant? Yes, plus SOC 2, GDPR (but not ISO 27001).
Can I use my own LLM with Retell? Yes, bring your own models and only pay for voice/telephony.
Does Retell AI offer voice cloning? No, but premium voices are available (no direct cloning).
How fast can I deploy? Depends on your team. With devs, 1–2 weeks for a robust deployment.
What’s the minimum contract? None for self-serve. Enterprise plans start at $3,000/month for custom support.
How does outbound calling work? Batch dial, branded caller ID, verified numbers, API-driven.
Alternatives to Retell AI
- Pod: Visual builder, no-code, rapid setup, strong analytics/compliance.
- Synthflow: Usage-based, full no-code, real-time agent testing, easier admin.
- Goodcall: Simple phone agent for SMBs (less technical).
- Aircall, Talkdesk: Mature CCaaS platforms, less AI but more enterprise features.
- Dasha: For maximum customization and advanced voice AI.